Project Objectives:

To sell tickets for the festival to parents of the participants and overall Ukrainians who are looking for ways to participate in their community. Motivations are belonging to a community and celebrating culture. The target is a middle aged person, specifically a woman, as they are more involved in the dance community.

User Benefits:

Functional - Watching and participating in Ukrainian dance and culture. Seeing kids be fairly evaluated on their dancing skills.

Emotional - Connection to culture, community, belonging.

Creative Considerations:

Embracing traditional Ukrainian culture. Incooperating traditional patterns, colours. Tone should be elegant and professional. Supporting the positive learning experience the festival encourages.

Key Message:

Bringing Ukrainians together to learn.